Fujifilm GFX

Fuji has announced the development of a medium-format mirrorless camera system…

Fujifilm GFX

Fujifilm GFX

Hot on the heels of Hasselblad’s well-received X1D, Fuji has wowed the crowds at Photokina with news of its own medium-format camera system, aimed squarely at professionals and serious enthusiasts.

Key features include:

  • G Format 43.8x32.9mm CMOS sensor
  • 51.4 megapixels
  • X-Processor Pro processor
  • Detachable electronic viewfinder
  • Six lenses expected in 2017

With no price or launch date confirmed, this is very much a ‘watch this space’ announcement at present, but with new lenses promised for early 2017, expect to see an official launch at the same time.


Fujifilm GFX

Fujifilm GFX

Press release:

Fujifilm is proud to announce the development of the mirrorless digital camera system “GFX” to deliver the highest image quality in the history of Fujifilm electronic imaging. The company will release the GFX 50S, which features the G Format 43.8x32.9mm sensor with 51.4MP and six lenses that will be introduced under the new Fujinon GF Lens series after early 2017 sequentially for professional photographers and photo enthusiasts. The new series delivers the highest image quality Fujifilm offers, as well as outstanding expandability and functionality as a camera system.

As a long-term manufacturer of photographic films and medium-format film cameras, Fujifilm was always aware of the impact which different format sizes have on photographic expressions. Using a larger format gives ultimate enhancement to a camera’s ability to capture “texture quality,” “stereoscopic effect” and “aerial feeling,” which cannot be attained even by substantially increasing the sensor’s pixel count. Since the launch of the X Series, an increasing number of professional photographers and photo enthusiasts expressed their desire to achieve the ultimate world of photographic expression with the X Series’ signature color reproduction. The GFX camera system with “G Format” is Fujifilm’s response to their desire.

Highlight Features

(1) Obtaining the ultimate in photo image quality
Since the introduction of the X100 in 2011, Fujifilm has strived to achieve the best image quality possible with its X Series of cameras. The latest and the most advanced addition is the new medium-format mirrorless GFX. It uses the new large-diameter “G Mount” and incorporates a large 43.8x32.9mm CMOS sensor. Boasting the effective pixel count of 51.4 million, the camera delivers superior sharpness and image quality that will satisfy professional photographers shooting commercial, fashion or fine-art landscapes. The sensor’s 51.4MP can be adapted to various aspect ratios, including 4:3 (default), 3:2, 1:1, 4:5, 6:7 and 6:17, which were available in film cameras of the large- and medium-formats. The camera uses the “X-Processor Pro” imaging processor, which provides Fujifilm’s outstanding color and tone reproduction at an extremely high level. The result is the ultimate capability in photographic expressions that only Fujifilm can deliver thanks to its extensive knowledge in medium-format cameras and large-format films.

(2) Mirrorless camera system with a large sized sensor
The GFX is an all-new mirrorless camera system that revolutionizes the concept of medium-format cameras. Compared to conventional medium-format digital SLR cameras, the GFX is lighter weight, achieving a far more compact form factor. With regards to functionality, the camera follows in the footsteps of the X Series by featuring numerous physical buttons and dials, and is designed with an ergonomic grip, shaped carefully and optimized for the camera body and lenses. The GFX is the first model to use a detachable electronic viewfinder, which you can remove when using an external monitor or wanting to make the system even lighter. In addition, an optional adapter makes it possible to fit the EVF in any angle, giving greater freedom in the choice of shooting angle. Other optional accessories that will be released at the same time, include the Vertical Battery Grip, which enhances functionality when shooting in the portrait orientation. The camera also supports tethered shooting, which has become an essential part of the professional photographers’ workflow, and will be compatible with various RAW conversion application software.

(3) New lenses with a new lens mount for added descriptive performance
A new lineup of Fujinon GF lenses, designed specifically for the GFX, supports the new G Mount. Taking advantage of the mirrorless system’s structure, the G Mount has the short flange back distance of just 26.7mm to shorten the back focus distance as much as possible. This prevents vignetting to achieve edge-to-edge sharpness of the world’s highest level. The initial lineup on launch is to include the following six lenses:

1. Standard prime “GF63mm F/2.8 R WR” (equivalent to 50mm in the 35mm format)
2. Wide-angle standard zoom “GF32-64mm F/4 R LM WR” (equivalent to 25-51mm in the 35mm format)
3. Mid-telephoto macro 1:0.5 “GF120mm F/4 Macro R LM OIS WR” (equivalent to 95mm in the 35mm format)
4. Fast aperture mid-telephoto “GF110mm F/2 R LM WR” (equivalent to 87mm in the 35mm format)
5. Ultra wide “GF23mm F/4 R LM WR” (equivalent to 18mm in the 35mm format)
6. Wide “GF45mm F/2.8 R WR” (equivalent to 35mm in the 35mm format)

The lenses feature an aperture ring, a popular feature in the X Series, and have the new C (Command) Position on the ring to enable aperture adjustments with the Command Dial on the camera body. All the lenses feature dust and weather resistant construction that withstands operation at temperatures as low as minus 10 degrees Celsius, allowing you to take them outdoors with peace of mind. This gives these lenses a strong potential, suitable for professional use in tough conditions.