Apple iPhone 7 & iPhone 7 Plus

Apple has announced the release of the iPhone 7 and iPhone 7 Plus, which will be available in over 25 countries, including the UK, on 17 September. Some of the new features include a 12MP camera, optical image stabilisation, a larger f/1.8 aperture and a six-element lens that allows for brighter and more detailed photos and videos. 

One of the most exciting announcements was that the iPhone 7 Plus will be able to create a shallow depth-of-field, due to a second camera situated right next to the first. However, this will not be available on release and will come as a later iOS update.  

Apple iPhone 7 & iPhone 7 Plus

Apple iPhone 7 & iPhone 7 Plus

Press release:

Apple today introduced iPhone 7 and iPhone 7 Plus, the best, most advanced iPhone ever, packed with unique innovations that improve all the ways iPhone is used every day. The new iPhone features new advanced camera systems that take pictures like never before, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers, wide color system from camera to display, two new beautiful finishes, and is the first water and dust resistant iPhone. iPhone 7 and iPhone 7 Plus will be available in more than 25 countries beginning 16 September.

“iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the iPhone experience, reaching a new level of innovation and precision to make this the best iPhone we have ever made,” said Philip Schiller, Apple’s senior vice president of worldwide marketing. “The completely redesigned cameras shoot incredible photos and videos day or night, the A10 Fusion chip is the most powerful chip on any smartphone while delivering the best battery life ever in an iPhone, and an entirely new stereo speaker system provides twice the sound, all within the first water and dust resistant iPhone.”

The 12MP camera on both iPhone 7 and iPhone 7 Plus includes optical image stabilisation, a larger ƒ/1.8 aperture and six-element lens enabling brighter, more detailed photos and videos.

Apple iPhone 7 & iPhone 7 Plus

Apple iPhone 7 & iPhone 7 Plus

New Advanced Camera Systems

iPhone 7 and iPhone 7 Plus take the world’s most popular camera and make it even better with entirely new camera systems. The 12MP camera includes optical image stabilisation on both iPhone 7 and iPhone 7 Plus, and a larger ƒ/1.8 aperture and six-element lens enable brighter, more detailed photos and videos, and a wide color capture allows for more vibrant colors with more detail. iPhone 7 Plus features the same 12MP wide angle camera as iPhone 7 and adds a 12MP telephoto camera that together offer optical zoom at two times and up to 10 times digital zoom for photos.

The dual 12MP cameras on iPhone 7 Plus work together to offer 2x optical zoom and up to 10x digital zoom for photos.

Coming later this year, the dual 12MP cameras also enable a new depth-of-field effect, using both cameras on iPhone 7 Plus to capture images, while sophisticated technology including Machine Learning separates the background from the foreground to achieve amazing portraits once possible only with DSLR cameras.

Apple iPhone 7 & iPhone 7 Plus

Apple iPhone 7 & iPhone 7 Plus

Additional Camera Advancements Include:

  • New Apple-designed Image Signal Processor, which processes over 100 billion operations on a single photo in as little as 25 milliseconds, resulting in incredible photos and videos;
  • New 7MP FaceTime HD camera with wide color capture, advanced pixel technology and auto image stabilization for even better selfies; and
  • New Quad-LED True Tone flash that is 50% brighter than iPhone 6s including an innovative sensor that detects the flickering in lights and compensates for it in videos and photos.

apple.com/uk