The best fashion kit as recommended by Jay McLaughlin...

We asked fashion photographer Jay McLaughlin to choose the camera and lenses he uses when shooting amazing people pictures…

Camera: Olympus PEN-F
“I love my PEN-F. It’s literally everything I need. A camera has to be more than just a spec sheet. The way it looks and feels in my hands is just as important as its megapixel count. A camera should be an extension of who you are as a person. I prefer small cameras over a DSLR for shooting people. If I’m trying to build a connection with my subject, the last thing I want to do is cover my entire face with a big black imposing box that creates a barrier, so the PEN-F is perfect.”
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 Olympus Pen-F

Olympus Pen-F

Wide-angle lens: Olympus M.Zuiko ED 12mm f/2
“At the moment I prefer wide lenses and for most things I really love the 12mm f/2. It’s a tricky lens to master, but I’m able to create dynamic images that give me the balance between subject and background that I like. It’s also a fairly compact lens, which makes it easy to travel with, plus the square lens hood looks super cool. At f/2 it means I can shoot in low light without giving it a second thought.”
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 Olympus M.Zuiko ED 12mm f/2

Olympus M.Zuiko ED 12mm f/2

Prime lens: Olympus M.Zuiko ED 25mm f/1.2 Pro
“My other go-to lens is the 25mm f/1.2. It’s a much bigger lens compared to the 12mm, but the optics are amazing. I use this for most headshots at the moment. The shallow depth-of-field and bokeh from the f/1.2 aperture is so nice. It’s an expensive bit of kit, but worth every penny. At one point I was using this lens for everything from fashion editorials to burger photos on Instagram!”
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 Olympus M.Zuiko ED 25mm f/1.2 Pro

Olympus M.Zuiko ED 25mm f/1.2 Pro

Jay McLaughlin is a fashion and portrait photographer who secured his first magazine cover within six months of turning pro. He now works for the likes of Vogue and Harper’s Bazaar. He also runs workshops and has sat on judging panels for the Scottish Fashion Awards. See more of his work here.